Workshop: An Introduction to Digital Marketing

For small and medi­um-sized enter­pri­ses, inves­t­ing in modern digi­tal tech­no­lo­gy for sales and mar­ke­ting is often a major step.
With our prac­ti­cal work­shop, ‘A Suc­cessful Intro­duc­tion to Digi­tal Mar­ke­ting’, we’ll take that first step along­side you and equip you with the know­ledge you need to suc­cessful­ly embark on the digi­tal trans­for­ma­ti­on of your sales and mar­ke­ting – tail­o­red spe­ci­fi­cal­ly to your business.

What you’ll gain from the workshop:

• What does digi­tal mar­ke­ting mean for your business?
• The key func­tions of digi­tal marketing
• What oppor­tu­ni­ties are the­re for your busi­ness – and what invest­ments are required?
• Deve­lo­ping initi­al con­cre­te ide­as for your business

Dura­ti­on: 1 day
Tar­get audi­ence: Seni­or manage­ment, sales mana­gers and mar­ke­ting managers.