EU Interreg Program: UPSTRAW Project
Design and implementation of online communication
The EU supports straw-based construction: a climate-friendly, traditional, and innovative building method. The German branch of the UPSTRAW program has set itself the goal of continuously providing up-to-date information to prospective builders, architects, and construction companies, as well as presenting its current flagship project—the construction of the largest straw-insulated building in southern Germany—to a broad audience of interested parties.
cscope designed a CMS-based website that project managers can easily update and add to themselves at any time, whilst also providing important service functions for the target audience, such as
- Comprehensive media library with publications, videos, and documentaries
- Technical information for building owners and architects
- National Directory of Specialized Straw Construction Companies
- Blog with the latest information (including training opportunities and events)
- Interactive forum for communication between prospective buyers and sellers
- Podcast Hosting
- Integration with a CRM solution for automatic sign-up for newsletters, etc.
The key factor in the design process is the realization that only those online initiatives that are consistently updated and maintained will be attractive and thus build a relevant user base. The project does not have its own IT staff or online editor; therefore, the focus was placed on establishing a technical foundation and structuring the CMS in a way that allows project managers—even with only basic Office software skills—to update and add all content themselves. Nevertheless, the goal is to achieve an appealing public image that reflects the project’s professionalism.
The dynamic links to online resources from other organizations with expertise in this field—such as the Fachverband Strohballenbau Deutschland e.V. and the ESBA (European Straw Building Association), allow those interested in straw construction and service providers to use the website as an ideal starting point for comprehensive research on the topic.
Visit the website: https://bau-mit-stroh.de
