BMW Group

Internal communication

cscope designs and pro­du­ces media for pre­mi­um events and inter­nal com­mu­ni­ca­ti­on initiatives.

For exam­p­le, the fol­lo­wing were desi­gned and pro­du­ced for the Stra­tegy Days from 2003 onwards:

• New ver­si­ons of mood films to visua­li­se tar­get groups for vehic­le con­cepts and model ranges
• Video ani­ma­ti­ons of new vehic­le types and concepts
• DVD com­pi­la­ti­ons of image films and adverts
• Spe­cial ani­ma­ted films were deve­lo­ped to sim­pli­fy the visua­li­sa­ti­on of com­plex pro­ces­ses for inter­nal com­mu­ni­ca­ti­on regar­ding the reor­ga­ni­sa­ti­on of work­flows and orga­ni­sa­tio­nal structures.